The standard terms
SummaryLast updated: Oct 18, 2026
Every store signs its own agreement after the first call. It spells out exactly what we'll do and what you pay, and it's the binding version. Its general terms are the same for every store. The main ones, in plain English:
- Your new site is built and live within 7 days. The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
- Setup includes two rounds of fixes on the new site. If we hear nothing from you within 7 days of handing the site over, it counts as approved, and we set the launch with you.
- Support comes from a person, Mon-Fri in US business hours. A problem that takes your site down comes first, and we work on it outside those hours where possible.
- You can make small changes yourself in the admin, like text, a photo, or a price, and we're here to help.
- AI usage is included in normal volume. No credits to buy. If your usage grows far beyond that, we tell you first and agree on what's next together, and nothing extra is charged without your OK.
- Billed by usage: text messages, your payment processor's fees, and your domain's registration and renewal. Quoted separately, and only with your OK: new pages, features, or systems, a redesign of a site that's already live, entering content in bulk, connecting new outside services, and paid ads.
- Every site is built to the usual guidance for Google and AI search. Rankings and recommendations are the engines' call, so no one can promise a position.
- Your content and data belong to your store: customers, orders, products, photos, logo, and domain.
- No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded. An email is enough to cancel. Your service runs to the end of the month you've paid for, and a paid month isn't refunded.
- If you leave, you get a full export of your store's data within 14 days, in standard files like CSV, and we help move your domain. An unpaid balance never delays your export. 60 days after the end, we delete your data from our servers, except what the law requires us to keep.
- If a payment is more than 14 days late, we send a reminder. If it's still unpaid 7 days after that, we may pause the service, including the site and the admin, until it's paid.
- We can end the agreement too, with 30 days' written notice. If MOVA ends the agreement with notice within the first 12 months of monthly payments, you get back a share of the setup fee, in proportion to the months left in that first year. We can also end it right away if a payment is still unpaid 30 days after the reminder, or if the service is used for illegal or abusive activity.
- We check accessibility before launch and hand you the results, and an accessibility issue that comes from our code is fixed as part of upkeep. The content you add, and your own accessibility statement, are yours to keep up.
On top of the agreement, our guarantee: “Live in 7 days from access to your current site, or your first month is free.” How the 7 days count is explained below.
And from the plans: some levels have a monthly limit, like Maya's chats or Pixie's invoices. We tell you before you reach it, nothing stops in the middle of a task, and anything beyond it goes ahead only after you approve it.
