Comparisons
Sintra vs Marblism vs Lindy, and where MOVA fits.
Sintra, Marblism, and Lindy are self-serve AI employee apps: Sintra is $48.50/month, Marblism $44/month, and Lindy $29.99 or $49.99/month per user (monthly billing; Lindy showed both on Oct 18, 2026). MOVA rebuilds your store's site, runs it on one admin, and adds an AI team, one department at a time, for $149/month plus a setup fee.
$149/month plus a one-time setup fee. Live in 7 days from access to your current site, or your first month is free.
AI employee apps
AI helpers you run yourself
Store platforms
A store you build and run
Agencies
People you hire for the work
MOVA
A new site, one admin, and 11 agents

01Side by side
Sintra vs Marblism vs Lindy vs SellerClaw, as published.
Four AI employee apps and MOVA, row by row, from what each one publishes on its own site, read on Oct 18, 2026. Where we didn't find something, it says "Not found", not "No".
- Yes
- Partly, or only some
- No
- Not found, or doesn't apply
Compare MOVA with:
| What you need | MOVA | Sintra | Marblism | Lindy | SellerClaw |
|---|---|---|---|---|---|
| What it is | A new site, one admin, and 11 agents | 12 AI helpers in a chat | 7 AI employees | An AI teammate in Slack and email | AI agents on your current store |
| Price, billed monthly | $149/month plus setup | $48.50/month | $44/month | $29.99 or $49.99 per user | From $36/month |
| Lowest price shown | $149/month | $15.60/month, 12-month plan | $24/month, yearly billing | $0 to start: $50 in credits | $0 to look around |
| AI usage limit | No credits: each level has a monthly limit | 250 credits a month | 50 hours of AI work a month | 3,000 or 5,000 credits per user | 4,000 credits on Starter |
| A new site for your store | Moved from your current one | A tool that builds a website | Walter builds one from a prompt | Not found | Works on your current store |
| Orders and inventory | Included: one admin for the store | On a Shopify store, through Commet | Not found | Through the tools you connect | Listings, orders, and stock |
| Answers phone calls | Not by phone: Maya answers in web chat | Not found | Rachel, with US, CA, and UK numbers | A calls and bookings role | Not found |
| A free start or money back | Instead: the 7-day go-live guarantee | Free 3-day start, 14-day money-back | 7-day money-back | $50 in credits for 7 days | $0 to start, first month $1 |
| No setup fee | A one-time fee, quoted after a short call | None listed | None listed | None listed | None listed |
| A dated go-live guarantee | Live in 7 days from access to your current site, or your first month is free. | Nothing to move, so it doesn't apply | Nothing to move, so it doesn't apply | Nothing to move, so it doesn't apply | Nothing to move, so it doesn't apply |
As published on each app's own site, read on Oct 18, 2026. Lindy's pricing page showed $29.99 for 3,000 credits on one visit and $49.99 for 5,000 on another, the same day. Prices and features change, so check with them before you decide.
MOVA, in key facts
- What it is
- A new site for your store, one admin, and a team of 11 AI agents, done for you
- Price
- $149/month, before sales tax where it applies
- Setup and the move
- A one-time fee, quoted after a short call
- Agent upgrades
- Premium or Master for any agent, from $29/month
- AI usage
- Included in normal volume, with no credits to buy
- Guarantee
- Live in 7 days from access to your current site, or your first month is free.
- Contract
- None. Cancel any month
- US stores
- Early access: your new site, the admin, and Maya at Basic from launch day, then the rest of the team, one department at a time
As of Oct 18, 2026.
02Honestly
When is another way the better choice?
Sometimes another way fits your store better, and costs less. Here's how to tell:
You only need help with writing and marketing
AI employee apps like Sintra start at $15.60/month on a 12-month plan, in a chat. MOVA is more than you need.
MOVA vs SintraYou want AI on the store you have, with no move
SellerClaw connects to Shopify, WooCommerce, Wix, eBay, or Amazon, from $36/month in credits. MOVA moves you to a new site.
MOVA vs SellerClawYou want to build and run the store yourself
Shopify starts at $29/month on yearly billing, and Wix has a free plan. The building and the upkeep are yours.
MOVA vs ShopifyYou need a big team and custom work
A managed AI agent team is $2,500/month at Xact AI, with an account manager. Some agencies also take on full replatforms.
MOVA vs an agency- Book a call
And when is MOVA the right fit?
When you already sell online and want your store moved to a new, fast site, one admin for orders, shipping, and inventory, and an AI team that joins one department at a time, with people who check the work.
03One by one
Every comparison, one by one.
Each alternative has a page of its own: the short answer, a table with a source for every row, the prices side by side, and questions.
- AI employee appSintra12 AI helpers with names and roles, in a chat$48.50/month, or $15.60/month on the 12-month planAs published, Oct 18, 2026MOVA vs Sintra
- AI employee appMarblism7 AI employees for email, a website, social media, SEO, calls, and leads$24/month on yearly billing, $44 on monthlyAs published, Oct 18, 2026MOVA vs Marblism
- AI employee appLindyAn AI teammate that works in Slack, email, and iMessage, and plugs into your tools$29.99 or $49.99/month per user, in creditsAs published, Oct 18, 2026MOVA vs Lindy
- AI employee appSellerClawAI agents that run store tasks on Shopify, eBay, Amazon, WooCommerce, and WixFrom $36/month in credits, or $0 to look aroundAs published, Oct 18, 2026MOVA vs SellerClaw
- Store platformShopifyA platform to build and run an online store yourself, with an AI assistant and thousands of appsFrom $29/month on yearly billing, $39 monthlyAs published, Oct 18, 2026MOVA vs Shopify
- Store platformWixA website builder where you build your site and store yourself, with AI and drag and dropA free plan; selling from Core, priced by locationAs published, Oct 18, 2026MOVA vs Wix
- People for hireAgenciesManaged AI teams, care plans, and migration servicesPeople you hire to set up, look after, or move your store, priced by the job or by the monthCare plans from $89/month; a managed AI team $2,500/monthAs published, Oct 18, 2026MOVA vs an agency
- Two more waysChatGPT, or a freelancer?They're not in the tables, because we haven't checked their prices and terms the same way. What's worth knowing is in the questions below.To the questions
04How to start
How do you start? In three steps.
AI does the work fast. People check every change before it goes live.
A short call with a person
Tell us how your store runs, and get a fixed quote for the setup and the move. You commit to nothing until you say yes.
IllustrationFirst call
- What do you sell?
- Who buys?
- What takes your time?
A fixed setup quote
Your site moves, and goes live
Your products, photos, and content move over, and we check every step. The new site goes live only after you approve it, and every old link points to its new page.
IllustrationThe move
- Products and photos
- Content and pages
- Old links redirected
Maya answers, and the team joins
Maya answers your customers in web chat from launch day, at Basic. The rest of the team joins one department at a time, and what needs a decision comes to you.
Illustration · Basic
Maya · Web chat
- Shipping times?Answered
- Return policy?Answered
05The team
11 agents. One base.
The $149/month base includes all 11 agents at Basic. Upgrade only the ones your store needs, from $29/month per agent.
Lumi, Website & shopping: Shoppers find what to buy, and don't get stuck on the way.
Maya, Customer service: Answers shoppers' common questions in your web chat, even in the middle of the night.
Cleo, Marketing & content: Post ideas for the month, and an ad budget that still makes money.
Scout, Market research: What the market is doing, before you set a price.
Axel, Orders & operations: Today's orders on one board.
Stocky, Inventory & purchasing: Catch a stockout before a customer does.
Jett, Shipping: Every package is on the board, and one that waits too long stands out.
Mimi, Staff & scheduling: Know who's working, and when.
Pixie, Invoices & documents: Your paperwork in one place, not in a pile.
Bruno, Finance & planning: Know your break-even point before you spend.
Q, Quality controlQ is always included and isn't sold separately. Q checks what he's responsible for before a problem reaches you, and each check starts when its department joins your store.Hasod, the online gift store in Israel where we built MOVA, runs on it every day. US stores are joining now as early access: your new site, the admin and Maya, your customer service agent, from launch day. The rest of the team joins one department at a time.
Meet all 11 agentsLive in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
06Questions
Questions about the comparisons.
How did we check what's on these pages?
We read each vendor's own pricing page, and the pages it links to, on Oct 18, 2026, and wrote what they publish there. Where we didn't find something, it says "Not found", not "No". Prices and features change, so check with them before you decide.
Sintra vs Marblism: which is better for an online store?
It depends on the job. Sintra gives you 12 helpers in a chat, including Commet, which works with a Shopify store's orders and inventory, for $48.50/month, or $15.60/month on its 12-month plan. Marblism gives you 7 AI employees, including a phone receptionist and a website builder, for $44/month, or $24/month billed yearly. We didn't find a store move or an admin of their own at either. MOVA does both.
What about ChatGPT?
A general chat assistant is a good tool for writing, ideas, and questions, and if that's what you need, it may be enough. MOVA is something else: a new site, one admin for your store, and agents that join it one department at a time. We didn't compare it here, because we haven't checked its prices and terms the same way.
What about a freelancer?
A good freelancer can build a site, and sometimes keep it up. Offers vary a lot, so there's no table for them here. Ask each one: what's included every month, who fixes it when something breaks, whether there's an admin for orders and inventory, and what happens to your old links in Google.
Is MOVA more expensive than the alternatives?
Yes, more than the self-serve AI apps and store platforms. As published on Oct 18, 2026, Sintra starts at $15.60/month on its 12-month plan, Marblism at $24/month billed yearly, and Shopify at $29/month billed yearly. MOVA is $149/month plus a one-time setup fee. A managed AI team costs more: $2,500/month at Xact AI. The difference is what you get: your store moved to a new site, one admin, an AI team that joins one department at a time, and people who check the work.
My store is on Shopify, Wix, or WooCommerce. What happens to it?
We move your products, photos, pages, and content, and point every old link to its new page. Customers and order history come along where your current platform can export them. Your current site keeps selling until the new one goes live.
What if MOVA isn't right for me?
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded. And the guarantee: Live in 7 days from access to your current site, or your first month is free. The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
What does early access mean for a US store?
MOVA runs every day in our own store, Hasod. US stores are joining now as early access: your new site, the admin and Maya, your customer service agent, from launch day. The rest of the team joins one department at a time. Your payment processor and shipping carriers are connected during setup, where your provider allows it.
Not sure which one fits your store?
A short call with a person. You get a straight answer, and if MOVA fits, a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
Tell us about your store.
A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
US stores are joining as early access.




