MOVA vs SellerClaw
A SellerClaw alternative with a new site included.
Pick SellerClaw if you want AI agents working on the store you already have, on Shopify, WooCommerce, Wix, eBay, or Amazon, from $36/month in credits (Oct 18, 2026). Pick MOVA if you want a new, fast site, one admin, and an AI team, with people checking the work, for $149/month plus setup. US stores start with Maya.
- SellerClaw's agents work on the store you already have. MOVA moves your store to a new, fast site and runs it on one admin.
- SellerClaw can act on its own in Autonomous mode, or ask first in Assisted mode. At MOVA, the team proposes. You approve. You decide what runs on its own, and nothing that costs money runs until you turn it on.
- SellerClaw bills in credits that reset each month. MOVA includes AI usage in normal volume, with no credits to buy.
$149/month plus a one-time setup fee. Live in 7 days from access to your current site, or your first month is free.
As published on their site
SellerClaw
AI agents that run store tasks on Shopify, eBay, Amazon, WooCommerce, and Wix
From $36/month in credits, or $0 to look around
Site, admin, and team
MOVA
A new site, one admin for the whole store, and 11 AI agents
$149/month, before sales tax
01The short answer
SellerClaw or MOVA: who should pick which?
Both can be the right choice. It depends on what your store needs right now.
Pick SellerClaw if:
- You're happy with your current store, and want AI agents working on it with no move
- You sell on several channels, like Shopify, eBay, and Amazon, and want one set of agents across them
- You want product sourcing, listings, and Google and Meta ads run by AI
- You want to start at $0, and pay $1 for a plan's first month
Pick MOVA if:
- Your site is slow or dated, and you want a new one, moved for you, with every old link redirected
- You want one admin for orders, shipping, inventory, and supplier invoices
- You want people to check the work, and a date your new site goes live
In short: SellerClaw adds an AI team to the store you have. MOVA rebuilds the store, runs it on one admin, and brings the team.
02The table
How do MOVA and SellerClaw compare, row by row?
Each row from what they publish, with the date below. Where we didn't find something, it says "Not found", not "No".
- Yes
- Partly, or only some
- No
- Not found, or doesn't apply
| What you need | MOVA | SellerClaw |
|---|---|---|
| A new site for your store | Included in the base | Not found: it works on your current store |
| Works on the store you already have, with no move | We move you to a new site | Shopify, WooCommerce, Wix, eBay, Amazon |
| Orders and inventory in one place | Included: one admin for the store | Listings, orders, and stock |
| AI agents with a job each | 11, one per department, joining one at a time | Sourcing, listings, ads, support, a supervisor |
| You decide what runs on its own | Nothing that costs money runs until you turn it on | Your choice: Advisory, Assisted, or Autonomous |
| AI usage with no credits to buy | Included in normal volume | Every agent action uses credits |
| A lower starting price | $149/month plus setup | $0 to look around, plans from $36 |
| No setup fee | A one-time fee, quoted after a short call | None listed |
| A $1 first month | Instead: the 7-day go-live guarantee | A plan's first month is $1 |
| A dated go-live guarantee | Live in 7 days from access to your current site, or your first month is free. | Nothing to move, so it doesn't apply |
As published on SellerClaw's home and pricing pages, read on Oct 18, 2026. Prices and features change, so check with them before you decide.
03In fairness
Where is SellerClaw strong, and where does it fall short?
Every option is good at something. Here's how it looks for an online store, from what they publish.
Where SellerClaw is strong
- Their strength
Works on the store you have
Connect Shopify, WooCommerce, Wix, eBay, or Amazon, and the agents start there. No move, and no fee per sales channel.
- Their strength
A wide agent team, live today
Agents for sourcing products, writing listings, running Google and Meta ads, and answering tickets, with a supervisor that reports to you.
- Their strength
Low cost to start
$0 to look around with no card, and a plan's first month is $1 instead of $36.
What a store owner should know
- Worth knowing
Your site stays as it is
SellerClaw works on your current store. A new site, its hosting, and its upkeep aren't part of the plans as published.
- Worth knowing
Credits for every action
Every agent action uses credits, which reset each month. When they run out, you buy more, or the agents pause.
- Worth knowing
The setup is yours
Per their steps, you connect your store and tools, set up the agents, and launch the workflow yourself.
04Why MOVA
Why pick MOVA over SellerClaw?
SellerClaw adds AI agents to the store you have. MOVA gives you a new store site, one admin, and a team that works inside them, joining one department at a time, with people checking the work.
- Illustration
Admin · Today
- New orderPacking
- ShippingWith the carrier
- Inventory2 running low
A site and an admin, not another tool
Your site, orders, shipping, and inventory live in one admin, and the agents join to work inside it, one department at a time.
- Illustration
This month
- Base: site, admin, 11 agents$149
- AI usageIncluded
- Credits to buyNone
One price, no credits
$149/month covers the site, the admin, and all 11 agents at Basic. AI usage is included in normal volume. No credits to buy.
- Illustration · Premium
Stocky · Reorder
3 products will run out before the holidays. How many to order of each, with the reasons.
ApproveNot nowYou decide what runs on its own
The team proposes. You approve. You decide what runs on its own, and nothing that costs money runs until you turn it on. For example, Stocky at Premium recommends what to reorder and how much, and waits for your OK. At Hasod, the online gift store in Israel where we built MOVA, it runs today.
- Illustration
A call with a person
Mon-Fri, US business hours
Site down? It comes first.
A person you can talk to
It starts with a short call with a person, not a bot. After that, support is part of the plan, and a problem that takes your site down comes first.
- Illustration
The 7 days
- 1
- 2
- 3
- 4
- 5
- 6
- 7
Access and materialsLive
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
05The price
How much does each cost, side by side?
What you pay, and what you get for it. Their prices as they publish them, with the date.
MOVA
$149
a month, before sales tax
- Upgrade any agent when you need it, from $29/month
- Setup and the move: a one-time fee, quoted after a short call
What's included
- A new, fast site, connected to your admin
- One admin for orders, shipping, inventory, customers, and supplier invoices
- All 11 AI agents at Basic
- Hosting, upkeep, security updates, and a daily backup
- AI usage in normal volume, with no credits to buy
- Support from a person, Mon-Fri in US business hours
- No long-term contract: cancel any month
Good to know
- Billed by usage: text messages, your payment processor's fees, and your domain's registration and renewal
- Quoted separately, and only with your OK: new pages, features, or systems, a redesign of a site that's already live, entering content in bulk, connecting new outside services, and paid ads
MOVA runs every day in our own store, Hasod. US stores are joining now as early access: your new site, the admin and Maya, your customer service agent, from launch day. The rest of the team joins one department at a time. Prices are before sales tax where it applies.
SellerClaw
$36
a month, Starter, for 4,000 credits
- Growth $85 (10,000 credits), Pro $160 (20,000), Max $320 (40,000)
- Your Own AI: $10/month, run from your own ChatGPT or Claude
What's included
- Agents for sourcing, listings, ads, and support
- As many stores and sales channels as you run
- Advisory, Assisted, and Autonomous modes
- A plan's first month for $1
Good to know
- More credits: from 1,000 for $10
- Free to look around: $0, no card
As published on sellerclaw.ai and its pricing page, Oct 18, 2026.
MOVA vs SellerClaw: key facts
- SellerClaw's price
- From $36/month for 4,000 credits; $0 to look around
- MOVA's price
- $149/month, plus a one-time setup fee
- SellerClaw's AI usage
- Credits for every agent action, reset monthly
- MOVA's AI usage
- Included in normal volume, with no credits to buy
- SellerClaw's site
- Your current store, on Shopify, WooCommerce, Wix, eBay, or Amazon
- MOVA's site
- A new, fast site, moved for you, every old link redirected
- SellerClaw's control
- Advisory, Assisted, or Autonomous mode
- MOVA's control
- You decide what runs on its own, and nothing that costs money runs until you turn it on.
As of Oct 18, 2026.
06The team
11 agents. One base.
The $149/month base includes all 11 agents at Basic. Upgrade only the ones your store needs, from $29/month per agent.
Lumi, Website & shopping: Shoppers find what to buy, and don't get stuck on the way.
Maya, Customer service: Answers shoppers' common questions in your web chat, even in the middle of the night.
Cleo, Marketing & content: Post ideas for the month, and an ad budget that still makes money.
Scout, Market research: What the market is doing, before you set a price.- Axel, Orders & operations: Today's orders on one board.
Stocky, Inventory & purchasing: Catch a stockout before a customer does.
Jett, Shipping: Every package is on the board, and one that waits too long stands out.
Mimi, Staff & scheduling: Know who's working, and when.
Pixie, Invoices & documents: Your paperwork in one place, not in a pile.
Bruno, Finance & planning: Know your break-even point before you spend.
Q, Quality controlQ is always included and isn't sold separately. Q checks what he's responsible for before a problem reaches you, and each check starts when its department joins your store.MOVA runs every day in our own store, Hasod. US stores are joining now as early access: your new site, the admin and Maya, your customer service agent, from launch day. The rest of the team joins one department at a time.
Meet all 11 agents07How to start
How do you start? In three steps.
AI does the work fast. People check every change before it goes live.
A short call with a person
Tell us how your store runs, and get a fixed quote for the setup and the move. You commit to nothing until you say yes.
IllustrationFirst call
- What do you sell?
- Who buys?
- What takes your time?
A fixed setup quote
Your site moves, and goes live
Your products, photos, and content move over, and we check every step. The new site goes live only after you approve it, and every old link points to its new page.
IllustrationThe move
- Products and photos
- Content and pages
- Old links redirected
Maya answers, and the team joins
Maya answers your customers in web chat from launch day, at Basic. The rest of the team joins one department at a time, and what needs a decision comes to you.
Illustration · Basic
Maya · Web chat
- Shipping times?Answered
- Return policy?Answered
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
08Questions
MOVA vs SellerClaw: your questions.
Does SellerClaw move my store to a new site?
No move is needed with SellerClaw: it connects to the store you already run, on Shopify, WooCommerce, Wix, eBay, or Amazon. MOVA does the opposite. We move your products, photos, pages, and content, and point every old link to its new page. Customers and order history come along where your current platform can export them.
Does SellerClaw act on its own?
You choose. Its home page lists three modes: Advisory gives recommendations and takes no actions, Assisted lets you review and approve actions, and Autonomous runs tasks with minimal input from you. At MOVA, the team proposes. You approve. You decide what runs on its own, and nothing that costs money runs until you turn it on.
How do SellerClaw's credits work?
Every agent action uses credits. Starter is $36/month for 4,000 credits, and plans go up to $320/month for 40,000. Credits reset each month, and extra packs start at 1,000 credits for $10. MOVA includes AI usage in normal volume, with no credits to buy.
Why does MOVA cost more than SellerClaw?
Because it includes different things: your store moved to a new site, its hosting and upkeep, one admin for orders, shipping, inventory, and supplier invoices, and an AI team that joins one department at a time, with people who check every change before it goes live. MOVA is $149/month plus a one-time setup fee. If you're happy with your current site and only want AI agents on it, SellerClaw costs less.
Can I start MOVA for $1, like SellerClaw?
No. It starts with a short call, and setup is a one-time fee. Instead, there's a go-live guarantee: Live in 7 days from access to your current site, or your first month is free. The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count. No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
What does early access mean for a US store?
MOVA runs every day in our own store, Hasod. US stores are joining now as early access: your new site, the admin and Maya, your customer service agent, from launch day. The rest of the team joins one department at a time. Your payment processor and shipping carriers are connected during setup, where your provider allows it.
Want to see what MOVA would do in your store?
A short call with a person, and you get a fixed quote for the setup and the move. You commit to nothing until you say yes.
Live in 7 days from access to your current site, or your first month is free.
Tell us about your store.
A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
US stores are joining as early access.