MOVA vs an agency
An ecommerce agency alternative with a published price.
Pick an agency if you need a big team, custom work, or a full replatform: a managed AI team, for example, is $2,500/month at Xact AI (Oct 18, 2026). Pick MOVA if you run a small store and want a new site, one admin, and an AI team for a published $149/month plus setup. US stores start with Maya.
- An agency gives you people and custom work. Xact AI's managed AI team, for example, is $2,500/month. MOVA is $149/month plus a one-time setup fee, quoted after a short call.
- A care plan keeps a site updated and backed up. MOVA does that too, and adds one admin for your store and an AI team that joins one department at a time.
- A migration service moves your data and stops there. With MOVA, the move isn't a one-time job: your new site and the admin keep running with you every month, and the team joins one department at a time.
$149/month plus a one-time setup fee. Live in 7 days from access to your current site, or your first month is free.
Managed AI teams, care plans, and migration services
Agencies
People you hire to set up, look after, or move your store, priced by the job or by the month
Care plans from $89/month; a managed AI team $2,500/month
Site, admin, and team
MOVA
A new site, one admin for the whole store, and 11 AI agents
$149/month, before sales tax
01The short answer
An agency or MOVA: who should pick which?
Both can be the right choice. It depends on what your store needs right now.
Pick an agency if:
- You need a big team, custom development, or a complex replatform
- You want a dedicated account manager, and $2,500/month for a managed AI team fits your budget
- You're happy with your current site and only need upkeep: care plans start at $89/month at WP Buffs
- You only need your data moved, once, to a platform you picked
Pick MOVA if:
- You run a small store, and want a published monthly price, not a quote for every job
- You want a new site, one admin, and an AI team in one plan
- You want a date your site goes live, and your first month free if we miss it
In short: an agency is people for hire, priced by the job or by the month. MOVA is a new site, one admin, and an AI team, with people who check the work, for one published monthly price.
02The table
How do MOVA and an agency compare, row by row?
Each row from what they publish, with the date below. Where we didn't find something, it says "Not found", not "No".
- Yes
- Partly, or only some
- No
- Not found, or doesn't apply
Compare with:
| What you need | MOVA | Managed AI teamExample: Xact AI | Care planExample: WP Buffs | Migration serviceExample: LitExtension |
|---|---|---|---|---|
| A new site for your store | Included in the base | Not found: works with your tools | Looks after the site you have | Moves you to a platform you pick |
| Your store moved, with your data | Products, photos, pages, and content | Not on their pricing page | Not in their plans | Products, orders, customers, posts |
| Upkeep: updates, backups, security | Hosting, upkeep, security updates, backups | Not on their list | Weekly updates, 4 backups a day | A one-time job |
| An admin for orders, shipping, and inventory | Included: one admin for the store | Not found | Manages your store's plugins, at $239 | Not part of a move |
| AI agents | 11, one per department, joining one at a time | 4 to 6, set up for you | Not in their plans | Not part of a move |
| People you can reach | A person, Mon-Fri in US business hours | A dedicated account manager | 24/7 emergency support | A personal assistant for the move |
| A published price | $149/month, before sales tax | $2,500/month | $89 to $359/month | After you enter what you're moving |
| No setup fee | A one-time fee, quoted after a short call | No setup fee | None listed | The move is a one-time fee |
| A dated go-live guarantee | Live in 7 days from access to your current site, or your first month is free. | Not found | Not found | Not found |
As published by each example on its own site, read on Oct 18, 2026: Xact AI (a managed AI agent team), WP Buffs (WordPress care plans), and LitExtension (store migration). They're examples, not every agency. Prices change, so check with them before you decide.
03In fairness
Where is an agency strong, and where does it fall short?
Every option is good at something. Here's how it looks for an online store, from what they publish.
Where agencies are strong
- Their strength
People on your account
A dedicated account manager at a managed AI agency, or 24/7 emergency support on a care plan.
- Their strength
Custom work
Agents set up around your own workflows, care for custom-coded sites, and, at some agencies, full replatforms.
- Their strength
Your platform, your choice
A care plan works on the site you have, wherever it's hosted, and a migration service moves you to the platform you pick.
What a store owner should know
- Worth knowing
Flat price, whatever your size
Xact AI's page says the price is the same at 50 or 500 employees, and that most companies in that range are well served by 4 to 6 agents.
- Worth knowing
One job each
In these examples, the care plan keeps the site up, the AI agency runs office workflows, and the migration service moves data. Each is a separate bill.
- Worth knowing
Not found: a store admin
In these examples we didn't find an admin for orders, shipping, and inventory, so you keep running your own.
04Why MOVA
Why pick MOVA over an agency?
An agency gives you people for the job. MOVA gives your store a new site, one admin, and an AI team, with people who check the work, for one published monthly price.
- Illustration
Admin · Today
- New orderPacking
- ShippingWith the carrier
- Inventory2 running low
A site and an admin, not another tool
Your site, orders, shipping, and inventory live in one admin, and the agents join to work inside it, one department at a time.
- Illustration
This month
- Base: site, admin, 11 agents$149
- AI usageIncluded
- Credits to buyNone
One price, no credits
$149/month covers the site, the admin, and all 11 agents at Basic. AI usage is included in normal volume. No credits to buy.
- Illustration · Premium
Stocky · Reorder
3 products will run out before the holidays. How many to order of each, with the reasons.
ApproveNot nowYou decide what runs on its own
The team proposes. You approve. You decide what runs on its own, and nothing that costs money runs until you turn it on. For example, Stocky at Premium recommends what to reorder and how much, and waits for your OK. At Hasod, the online gift store in Israel where we built MOVA, it runs today.
- Illustration
A call with a person
Mon-Fri, US business hours
Site down? It comes first.
A person you can talk to
It starts with a short call with a person, not a bot. After that, support is part of the plan, and a problem that takes your site down comes first.
- Illustration
The 7 days
- 1
- 2
- 3
- 4
- 5
- 6
- 7
Access and materialsLive
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
05The price
How much does each cost, side by side?
What you pay, and what you get for it. Their prices as they publish them, with the date.
MOVA
$149
a month, before sales tax
- Upgrade any agent when you need it, from $29/month
- Setup and the move: a one-time fee, quoted after a short call
What's included
- A new, fast site, connected to your admin
- One admin for orders, shipping, inventory, customers, and supplier invoices
- All 11 AI agents at Basic
- Hosting, upkeep, security updates, and a daily backup
- AI usage in normal volume, with no credits to buy
- Support from a person, Mon-Fri in US business hours
- No long-term contract: cancel any month
Good to know
- Billed by usage: text messages, your payment processor's fees, and your domain's registration and renewal
- Quoted separately, and only with your OK: new pages, features, or systems, a redesign of a site that's already live, entering content in bulk, connecting new outside services, and paid ads
MOVA runs every day in our own store, Hasod. US stores are joining now as early access: your new site, the admin and Maya, your customer service agent, from launch day. The rest of the team joins one department at a time. Prices are before sales tax where it applies.
Managed AI team
$2,500
a month, Xact AI
- Month to month, 30 days' notice
What's included
- 4 to 6 AI agents, set up for you
- Connects to email, CRM, and accounting
- Monitoring around the clock
- A dedicated account manager
Good to know
- No setup fee
- Same price at 50 or 500 employees
As published on xitx.com, Oct 18, 2026.
Care plan
$89
a month, WP Buffs Maintain
- Protect $179, with unlimited edits
- Perform $239, needed for a WooCommerce store
- Custom $359
What's included
- Weekly WordPress updates
- 4 cloud backups a day
- 24/7 uptime monitoring
- 24/7 emergency support
Good to know
- Unlimited edits exclude custom development
- No AI agents or store admin found in the plans
As published on wpbuffs.com/plans, Oct 18, 2026.
Migration service
One-time
fee at LitExtension, priced by what you move
- Enter your products, orders, customers, and posts to see the price
What's included
- Products, orders, customers, and blog posts
- A free demo migration
- A personal assistant for the move
Good to know
- A one-time purchase
- Ongoing support is a separate monthly service
As published on litextension.com/pricing.html, Oct 18, 2026.
MOVA vs an agency: key facts
- A managed AI team
- $2,500/month at Xact AI, 4 to 6 agents, no setup fee
- A WordPress care plan
- $89 to $359/month at WP Buffs; a WooCommerce store needs the $239 plan
- A store migration
- A one-time fee at LitExtension, priced by what you move
- MOVA's price
- $149/month, plus a one-time setup fee quoted after a short call
- What MOVA includes
- A new site, one admin, hosting and upkeep, AI usage in normal volume, and all 11 agents at Basic
- Who does the work at MOVA
- AI does the work fast. People check every change before it goes live.
- Contract
- None at MOVA: cancel any month
- MOVA's guarantee
- Live in 7 days from access to your current site, or your first month is free.
As of Oct 18, 2026.
06The team
11 agents. One base.
The $149/month base includes all 11 agents at Basic. Upgrade only the ones your store needs, from $29/month per agent.
Lumi, Website & shopping: Shoppers find what to buy, and don't get stuck on the way.
Maya, Customer service: Answers shoppers' common questions in your web chat, even in the middle of the night.- Cleo, Marketing & content: Post ideas for the month, and an ad budget that still makes money.
Scout, Market research: What the market is doing, before you set a price.
Axel, Orders & operations: Today's orders on one board.
Stocky, Inventory & purchasing: Catch a stockout before a customer does.
Jett, Shipping: Every package is on the board, and one that waits too long stands out.
Mimi, Staff & scheduling: Know who's working, and when.
Pixie, Invoices & documents: Your paperwork in one place, not in a pile.
Bruno, Finance & planning: Know your break-even point before you spend.
Q, Quality controlQ is always included and isn't sold separately. Q checks what he's responsible for before a problem reaches you, and each check starts when its department joins your store.MOVA runs every day in our own store, Hasod. US stores are joining now as early access: your new site, the admin and Maya, your customer service agent, from launch day. The rest of the team joins one department at a time.
Meet all 11 agents07How to start
How do you start? In three steps.
AI does the work fast. People check every change before it goes live.
A short call with a person
Tell us how your store runs, and get a fixed quote for the setup and the move. You commit to nothing until you say yes.
IllustrationFirst call
- What do you sell?
- Who buys?
- What takes your time?
A fixed setup quote
Your site moves, and goes live
Your products, photos, and content move over, and we check every step. The new site goes live only after you approve it, and every old link points to its new page.
IllustrationThe move
- Products and photos
- Content and pages
- Old links redirected
Maya answers, and the team joins
Maya answers your customers in web chat from launch day, at Basic. The rest of the team joins one department at a time, and what needs a decision comes to you.
Illustration · Basic
Maya · Web chat
- Shipping times?Answered
- Return policy?Answered
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
08Questions
MOVA vs an agency: your questions.
What do care plans, managed AI teams, and store migrations cost?
As published on Oct 18, 2026: WP Buffs' WordPress care plans are $89 to $359 a month, and a WooCommerce store needs its $239 plan. Xact AI's managed AI agent team is $2,500 a month. LitExtension prices a store move by how many products, orders, customers, and posts you have. Some full-service agencies quote a big replatform only after a discovery call, with no price on their site. MOVA is $149/month plus a one-time setup fee, quoted after a short call.
What about hiring a freelancer?
A good freelancer can build a site, and sometimes keep it up. Offers vary a lot, so there's no table for them here. Ask each one: what's included every month, who fixes it when something breaks, whether there's an admin for orders and inventory, and what happens to your old links in Google.
Is MOVA an agency?
Not quite. MOVA is a service and software in one: a new site, one admin, and an AI team, for one published monthly price. AI does the work fast. People check every change before it goes live. It starts with a short call with a person, and a problem that takes your site down comes first.
What does MOVA's monthly price cover?
$149/month covers the new site, one admin, hosting and upkeep, AI usage in normal volume, and all 11 agents at Basic. Agent upgrades start at $29/month, and setup is a one-time fee, quoted after a short call. Support comes from a person, Mon-Fri in US business hours.
What if MOVA isn't right for me?
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded. And the guarantee: Live in 7 days from access to your current site, or your first month is free. The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
What does early access mean for a US store?
MOVA runs every day in our own store, Hasod. US stores are joining now as early access: your new site, the admin and Maya, your customer service agent, from launch day. The rest of the team joins one department at a time. Your payment processor and shipping carriers are connected during setup, where your provider allows it.
Want a published price instead of a quote for every job?
A short call with a person, and you get a fixed quote for the setup and the move. You commit to nothing until you say yes.
Live in 7 days from access to your current site, or your first month is free.
Tell us about your store.
A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
US stores are joining as early access.