AI employees for your online store. Your store, rebuilt and run by an AI team.
A new site, one admin, and a team of 11 AI agents, for $149/month. US stores are joining now as early access.
Hi, I'm Lumi. Nice to meet you!

Lumi, website & shopping. She and the team are ready to work.
01The team
The right AI employee for every part of your store.
Every store is different, but the work is much the same: customers, orders, inventory, shipping, and the books. So we built 11 agents, one for each department. Each has a name, a job it owns, and a question of its own. Stop juggling. Start delegating.
- Website & shopping

Lumi, AI website agent
Website & shopping
Shoppers find what to buy, and don't get stuck on the way. She checks your site's speed, broken links, and titles for Google.
What did we promise the customer?
Customer service
Maya, AI customer service agent
Customer service
Answers shoppers' common questions in your web chat, even in the middle of the night. She answers questions in web chat on your site: shipping, returns, and payment.
- Marketing & content

Cleo, AI marketing agent
Marketing & content
Post ideas for the month, and an ad budget that still makes money. She brings post ideas for the month, and works out what you can spend on ads and still make money.
- Market research

Scout, AI market research agent
Market research
What the market is doing, before you set a price. He checks what other sellers charge for the same product on Google Shopping.
- Orders & operations

Axel, AI order management agent
Orders & operations
Today's orders on one board. He keeps a daily board of what came in, what's being packed, and what shipped.
- Inventory & purchasing

Stocky, AI inventory management agent
Inventory & purchasing
Catch a stockout before a customer does. He warns you when a product is about to run out.
- Shipping

Jett, AI shipping agent
Shipping
Every package is on the board, and one that waits too long stands out. He keeps a board of what's waiting for pickup, what's on the way, and how long each package has waited.
- Staff & scheduling

Mimi, AI staff scheduling agent
Staff & scheduling
Know who's working, and when. She runs a time clock on a tablet for your staff.
- Invoices & documents

Pixie, AI invoice processing agent
Invoices & documents
Your paperwork in one place, not in a pile. She reads supplier invoices line by line.
- Finance & planning

Bruno, AI finance agent
Finance & planning
Know your break-even point before you spend. He works out your break-even point from the numbers you enter.
- Quality control

Q, AI quality control agent
Quality control
Checks by fixed rules, and stays quiet when there's nothing to say. At Hasod, he watches four things: checkout errors, customers waiting for a person, the hours report, and possible duplicate supplier invoices.
All 11 are included at Basic. At your store, Maya answers customers from launch day, and the rest of the team joins one department at a time.
Meet the team, in one minute.
Read what they say in the film
- Lumi: Welcome to MOVA. I'm Lumi. I run the website. Meet the...
- (Jett rushes past.)
- Lumi: That's Jett. We'll get to him later. Scout finds opportunities.
- Scout: Birthday gifts. Customers keep asking.
- Lumi: Cleo creates your content.
- Cleo: Darling. Give me luxury.
- Lumi: Maya takes care of customers.
- Maya: Of course. He's family.
- Lumi: Stocky tracks your inventory.
- Stocky: Three left. I know them personally.
- Lumi: Pixie checks your invoices.
- Pixie: Duplicate charge. Bruno, you'll like this.
- Lumi: Bruno watches your profit.
- Bruno: Sales are lovely. Profit's lovelier.
- Lumi: Mimi organizes your team.
- Mimi: Eat. That's an action item.
- Lumi: Axel keeps orders moving.
- Axel: Assigned. Scheduled. Next.
- Lumi: Q catches the little mistakes.
- Q: Small typo. Big feelings.
- Lumi: Jett coordinates your deliveries.
- Jett: Finally. A green light.
- Lumi: One connected system. You lead. We work together.
02How it works
Live in 7 days from access to your current site.
Getting started is simple on purpose. You tell us about your store once, we move what you already have, you set what runs on its own, and the team gets to work.
What do you sell, and who buys it?
Gift boxes, mostly for birthdays. We sell online only.
What takes up most of your day?
Answering "where's my order?" all day long.
A short call with a person
- 1
Tell us about your store
A short call with a person, not a bot. What you sell, who buys it, and what takes up your day. That's what the team works from.
- 2
We move your site and connect your tools
We move your products, photos, pages, and content, and point every old link to its new page. Customers and order history come along where your current platform can export them. Until the new site goes live, your current one keeps selling.
- 3
Decide what runs on its own, and what comes to you
A reply to a customer about a shipping or returns question? On its own. A discount, a refund, a supplier order? It comes to you ready, and the decision is yours.
- 4
The team works. You approve with one tap.
Maya answers your customers from the day your site goes live, and the rest of the team joins one department at a time. Whatever needs a decision comes to you with the reasons, on your phone or computer. Approve it, change it, or say no.
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
03Compared
How does MOVA compare with AI employee apps?
AI employee apps give you AI helpers for specific jobs, like email, social posts, and support. MOVA also rebuilds your store's site, runs it from one admin, and people check the work. Here's MOVA next to one of these apps, Sintra, using what Sintra publishes on its pricing page.
| What you get | MOVA | SintraAI employee app |
|---|---|---|
| Your current store moved to a new site, with every old link redirected | Yes | Not part of the plan as published |
| Live in 7 days from access to your current site, or your first month is free | Yes | Not part of the plan as published |
| An admin for orders, inventory, and shipping | Yes | Not part of the plan as published |
| No credits to buy: AI usage included in normal volume | Yes | Not part of the plan as published |
| A lower starting price | No | Yes |
| Start on your own, without a call | No | Yes |
| Every helper live from day one | No | Yes |
| A 14-day money-back guarantee | No | Yes |
As published on Sintra's pricing page, Oct 17, 2026: $48.50/month on the 1-month plan, shown as 50% off $97, with all 12 helpers, 250 credits a month, and a 14-day money-back guarantee. A cross in Sintra's column means it isn't part of the plan as published. At a US store, MOVA's Maya answers from launch day, and the rest of the team joins one department at a time.
04Pricing
How much does it cost? $149/month.
The base
$149/month
- A new, fast site, connected to your admin
- One admin for orders, shipping, inventory, customers, and supplier invoices
- All 11 AI agents at Basic
- Hosting, upkeep, security updates, and a daily backup
- AI usage in normal volume, with no credits to buy
- Support from a person, Mon-Fri in US business hours
- No long-term contract: cancel any month
Setup and the move: a one-time fee, quoted after a short call.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded. Prices are before sales tax where it applies.
And an upgrade for any agent, when your store needs it.
Basic is included. Upgrade any agent to Premium or Master on its own, and go back to Basic any month. Upgrades start at $29/month.
Maya works at Basic from launch day, and Premium is an upgrade. The other nine join one department at a time. Prices are before sales tax where it applies.
See every level and what it includes05Questions
Questions, answered.
What is MOVA?
MOVA rebuilds your small online store as a fast new site, runs it from one admin, and gives it a team of 11 AI employees, one for each department. They bring proposals, and you approve. $149/month. Live in 7 days from access to your current site, or your first month is free. US stores are joining as early access.
How much does MOVA cost, and is there a setup fee?
$149/month, before sales tax where it applies. That covers the new site, the admin, hosting, upkeep, AI usage in normal volume, and all 11 AI agents at Basic. Basic is included. Upgrade any agent to Premium or Master on its own, and go back to Basic any month. Upgrades start at $29/month. Setup and the move are a one-time fee that depends on the size of your store, so you get a fixed quote after a short call, before you commit to anything.
Will I lose my Google rankings when you move my site?
Every old link points to its new page with a permanent redirect, so visitors and Google land on the right page, and we check each step of the move. Google says rankings may go up and down for a while during a site move, and that they settle down over time. The ranking itself is Google's call, so no one can promise you a position, and we won't either.
Who owns my store's data, and can I take it with me?
You do. Your products, customers, orders, photos, logo, and domain belong to your business. We use your data only to run the service and never share it, except with the infrastructure, AI, and messaging providers that run it. Your store's data lives in its own database. It's backed up every day and encrypted. If you leave, you get a full export of your products, customers, orders, invoices, and content within 14 days, in common files like CSV.
Is there a long-term contract, and what if MOVA isn't for me?
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded. Live in 7 days from access to your current site, or your first month is free. The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
Is MOVA available for US stores? What's live on day one?
MOVA runs every day in our own store, Hasod. US stores are joining now as early access: your new site, the admin and Maya, your customer service agent, from launch day. The rest of the team joins one department at a time. Your payment processor and shipping carriers are connected during setup, where your provider allows it.
What if the AI gets something wrong?
Like any AI, the agents can make mistakes. That's why they bring proposals instead of acting alone: you decide what runs on its own, like a reply to a shipping or returns question, and what comes to you first, like a discount, a refund, or a supplier order. People check every change to your site before it goes live. And Q runs fixed checks, like a customer left waiting for a person or a possible duplicate invoice, each one joining with the department it covers.
Tell us about your store.
A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
US stores are joining as early access.
