Maya
Basic from launch dayCustomer service
- Basic: Answers general questions in web chat on your site: hours, shipping, returns, and payment
- Premium: Answers questions about your store, including about a specific order, using the order's live status
AI agents for small business
AI agents for small business, working inside your store.
MOVA gives a small online store 11 AI agents, each with a name and one job, one for every department. At Basic, each does the core of its job. At Premium, it reads your orders, inventory, and customers and brings you what needs a decision. All 11 are in the $149/month base at Basic. US stores start with Maya.
- Maya answers customers in web chat from launch day
- The rest of the team joins one department at a time
- Nothing that costs money runs until you turn it on
$149/month for your new site, the admin, and all 11 agents at Basic. Live in 7 days from access to your current site, or your first month is free.
Today · For your approval
3 proposals waiting
Stocky
3 products will run out before the holidays. I've got a supplier order ready.
Cleo
5 posts for next week, built around the holiday gift boxes. 3 use your product photos.
- Stocky: supplier order
- Cleo: next week's posts
- Pixie: invoice lines
ApproveChange
Every proposal comes with its reasons
Maya answered a customer at night
A supplier order is waiting for you
Illustration. The supplier order and the content plan are Premium work.
01The definition
What is an AI agent?
An AI agent is software that gets a goal, not just a question. It reads the information it has, decides on the next step, takes it, and checks the result. A chatbot answers what you typed. An agent keeps working until the job is done, or until it needs your decision.
In a store, the difference is what the agent can see. An agent connected to your orders, inventory, and customers can answer a customer about their order, or recommend what to reorder. An agent without that connection can only guess.
Chatbot, assistant, or agent: what's the difference?
AI chatbot
Answers a question. It doesn't know what's happening in your store unless you paste it in.
AI assistant
Does one task when you ask: writes, summarizes, or translates.
AI agent
Gets a goal and a department, reads the data, and brings you a ready proposal. What needs a decision waits for you.
02How it works
How do AI agents work in a small business?
Four steps, each one simple on purpose.
IllustrationThe rows on the cards are examples
One department each
Each has a name, one job, and a question of its own.
- Maya · Customer serviceDone
- Stocky · Inventory & purchasingDone
- Bruno · Finance & planningDone
At Premium, it reads what's happening
At Basic, each agent does the core of its job. At Premium, it reads orders, inventory, customers, and shipments from your store's admin, not from a file you uploaded once.
- A new order came inDone
- Inventory updatedDone
- The package shippedDone
Q checks, and a proposal reaches you
Q runs fixed checks on checkout errors, customers waiting for a person, the hours report, and possible duplicate invoices, and flags what doesn't add up. The proposal reaches you ready, with its reasons.
- Supplier order · with reasonsWaiting
- Hours report · held for a fixWaiting
You approve with one tap
Approve, change, or say no, on your phone or computer. You decide what runs on its own, and nothing that costs money runs until you turn it on.
- Supplier orderFor your OK
- Next week's postsFor your OK
03The team
11 AI agents, one for each department.
Each one owns one department, and they all work from the same admin. This is how they work today at Hasod, the online gift store in Israel where we built MOVA, with the level of each line:
Lumi
Joins one department at a timeWebsite & shopping
- Basic: A site check once a month: speed, broken links, and titles for Google
- Premium: Prepares a fix for a page, and we check it before it goes live (up to 4 a month)
Cleo
Joins one department at a timeMarketing & content
- Basic: General post ideas for the month
- Premium: A full content plan, with copy for each social network
Scout
Joins one department at a timeMarket research
- Basic: 10 price checks a month: what other sellers charge for the same product on Google Shopping
- Premium: A trend for every product, every 6 hours: rising, steady, or falling
Axel
Joins one department at a timeOrders & operations
- Basic: A daily order board: what came in, what's being packed, and what shipped
- Premium: Orders go only to the people on shift
Stocky
Joins one department at a timeInventory & purchasing
- Basic: An alert when a product is about to run out
- Premium: Recommends what to reorder and how much, every 6 hours, and waits for your OK
Jett
Joins one department at a timeShipping
- Basic: A shipping board: what's waiting for pickup, what's on the way, and how long each package has waited
- Premium: Checks what happened to every package, and closes the order when it's delivered
Mimi
Joins one department at a timeStaff & scheduling
- Basic: A time clock on a tablet, for up to 3 staff
- Premium: Up to 10 staff, and a shift schedule built from their availability
Pixie
Joins one department at a timeInvoices & documents
- Basic: Reads 10 supplier invoices a month, line by line
- Premium: Sorts each expense into its category, set once for each supplier
Bruno
Joins one department at a timeFinance & planning
- Basic: A break-even calculator, with numbers you enter yourself
- Premium: Profit on every order, including marketing, before card processing fees
Q
Included with every agentQuality control
- Always included: Checks by fixed rules: checkout errors, customers waiting for a person, the hours report, and possible duplicate invoices
- Always included: Never sold on its own
Swipe for the whole team
Basic: included in the basePremium: Master: an upgrade for this agentAlways included: Q, at every level
At your store, Maya answers customers in web chat from launch day, at Basic. The rest of the team works at Hasod today and joins one department at a time.
04What they do
What do AI agents do in a small business?
These run at Hasod today, from the store's own data. Each card shows the level it comes with:
- Premium:
An answer from the real order
A customer asks when it arrives, and the answer is built from what actually happened: whether packing started, and when it shipped.
Maya, Customer service - Premium:
What to reorder, every 6 hours
Every product gets a line: what to do, how urgent it is, and how many to order. The supplier order never goes out on its own.
Stocky, Inventory & purchasing - Basic:
An invoice, line by line
A supplier invoice from a photo or a PDF is read in one pass: the supplier, the total, and every line with its quantity and price. 10 a month at Basic.
Pixie, Invoices & documents - Premium:
Every package tracked
The tracking number comes back on its own, and the order closes when the package is delivered. Carriers connect where your provider allows it.
Jett, Shipping - Premium:
A content plan for the week
Posts for next week, each one for its audience. Every post waits for your OK before it goes out.
Cleo, Marketing & content - Premium:
What's really left
Profit on every order, including marketing, before card processing fees.
Bruno, Finance & planning
All of these run at Hasod today, and each one joins one department at a time at your store.
Basic: included in the basePremium: Master: an upgrade for this agent
What MOVA connects to05At work
Three of the team, in the middle of a workday.
This is how it looks at Hasod today. Each clip is an illustration, and under each one is the level it comes with.
- Illustration
Maya, Customer serviceAnswering about one specific order, from its live status, comes with Maya at Premium, and so do the order's updates in the chat. At Basic she answers general questions in web chat.
Premium:
- Illustration
Cleo, Marketing & contentThe content plan comes with Cleo at Premium.
Premium:
- Illustration
Scout, Market researchOne check like this is one of the 10 a month included at Basic. Checking the products you add from a supplier's link, up to 300 a month, comes with Premium. The prices are examples.
Basic: Premium:
At your store, Maya answers customers in web chat from launch day, at Basic. The rest of the team works at Hasod today and joins one department at a time.
06Who it's for
Who are MOVA's AI agents for?
For a small business that already sells online and wants to spend less time running things and more time deciding. Not for everyone, and that's fine.
A good fit if:
- You sell online, on WordPress, WooCommerce, Shopify, Wix, or a custom-built site
- Orders, inventory, and shipping are spread across apps, spreadsheets, and inboxes
- You want the work prepared, and the decision left to you
Not the right fit if:
- You don't sell online yet: MOVA starts from an existing store
- You need only a support chatbot: dedicated chat tools do just that
- You want AI to run things with no one checking: here, people check every change before it goes live
07Compared
MOVA or an AI employee app?
AI employee apps add AI helpers for specific jobs, like email, social posts, and support. MOVA also moves your store to a new site, runs it from one admin, and people check the work. Here's MOVA next to one of these apps, Sintra, using what Sintra publishes on its pricing page.
| What we compare | MOVA | Sintra |
|---|---|---|
| Your current store moved to a new site, with every old link redirected | Yes | Not part of the plan as published |
| Live in 7 days from access to your current site, or your first month is free | Yes | Not part of the plan as published |
| An admin for orders, inventory, and shipping | Yes | Not part of the plan as published |
| No credits to buy: AI usage included in normal volume | Yes | Not part of the plan as published |
| A lower starting price | No | Yes |
| Start on your own, without a call | No | Yes |
| Every helper live from day one | No | Yes |
| A 14-day money-back guarantee | No | Yes |
As published on Sintra's pricing page, Oct 17, 2026: $48.50/month on the 1-month plan, shown as 50% off $97, with all 12 helpers, 250 credits a month, and a 14-day money-back guarantee. A cross in Sintra's column means it isn't part of the plan as published. At a US store, MOVA's Maya answers from launch day, and the rest of the team joins one department at a time.
08Price
How much do AI agents cost for a small business?
$149/month before sales tax: your new site, the admin, hosting, upkeep, and all 11 agents at Basic. AI usage is included in normal volume. No credits to buy. You can upgrade any agent on its own to Premium or Master, from $29/month per agent. Setup and the move are a one-time fee, quoted after a short call.
The base, every month
$149/month
before sales tax
- A new, fast site, connected to your admin
- One admin for orders, shipping, inventory, customers, and supplier invoices
- All 11 AI agents at Basic
- Hosting, upkeep, security updates, and a daily backup
- AI usage in normal volume, with no credits to buy
- Support from a person, Mon-Fri in US business hours
- No long-term contract: cancel any month
Live in 7 days from access to your current site, or your first month is free. No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
Three levels for every agent
Basic·The essential version of the agent, included in the base: the core of its department's job.
Premium·The agent knows your whole store: products, orders, inventory, and suppliers. It does the main work of its department.
Master·Everything in Premium, plus bigger quotas, a monthly review with a person from MOVA, and actions that cost money, which run only once you turn them on.
As of Oct 2026. Prices are before sales tax where it applies.
At your store, Maya answers customers in web chat from launch day, at Basic. The rest of the team works at Hasod today and joins one department at a time.
Key facts: MOVA's AI agents
- AI agents
- 11, one for each department of an online store
- Price
- $149/month, with your new site, the admin, and all 11 agents at Basic
- Upgrades
- Any one agent to Premium or Master, from $29/month
- At a US store
- Maya from launch day. The rest join one department at a time
- Money
- Nothing that costs money runs until you turn it on
- Contract
- None. Cancel any month
As of Oct 2026. Prices are before sales tax where it applies.
09More solutions
More ways MOVA helps your store.
Each page answers one question store owners ask. Here are the others:
- AI employees for ecommerceWhat they do, and who they're for
- AI customer serviceWhat it answers, and when a person takes over
- WooCommerce migrationMove your store without starting over
- Site migration and SEOEvery old URL points to its new page
- Ecommerce operationsOrders, inventory, and supplier invoices in one admin
- Visibility in AI searchBuilt so AI search tools can read your store
10Questions
Questions, answered.
What's the difference between an AI agent and a chatbot?
A chatbot answers a question. An AI agent gets a goal, reads the data, and prepares the work all the way through, and what needs a decision comes to you. At MOVA, each agent owns one department. At Basic, it does the core of its job, and at Premium it works from your store's admin.
Can an AI agent make mistakes?
Yes, like any AI. That's why they bring proposals for what costs money or changes your store, and why each proposal says what it's based on. Maya answers common questions on her own, and people check every change to your site before it goes live. Q runs fixed checks, like a missing clock-out in the hours report or a possible duplicate invoice.
Do all 11 agents work at my store from day one?
Maya answers your customers in web chat from launch day, at Basic. The rest of the team works at Hasod today, our own store, and joins your store one department at a time, once your data is in.
Do I need technical skills to use AI agents?
No. It starts with a short call with a person: what you sell, who buys it, and what's not working. We handle the connections and the move. AI does the work fast. People check every change before it goes live.
Is this just another AI chatbot?
No. A chatbot waits for a question. Each MOVA agent owns one department of your store, works inside its admin, and brings you a proposal when something needs a decision. Maya is the one who chats with your customers.
Who can see my store's data?
We use your data only to run the service and never share it, except with the infrastructure, AI, and messaging providers that run it. Your store's data lives in its own database. It belongs to you.
What if it's not a fit?
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded. If you leave, you get a full export of your store's data within 14 days. Live in 7 days from access to your current site, or your first month is free. The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
A team for every department, starting with one call.
It starts with a short call with a person, and a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
Tell us about your store.
A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
US stores are joining as early access.