MOVA vs Sintra
A Sintra alternative built for online stores.
Pick Sintra if you want low-cost AI helpers for writing, marketing, and support: $48.50/month, or $15.60/month on its 12-month plan, with 250 credits a month (Oct 18, 2026). Pick MOVA if your store needs a new site, one admin, and an AI team, done for you, for $149/month plus a one-time setup fee. US stores start with Maya.
- Sintra's helpers work in a chat and connect to your tools. MOVA's team works inside your store's site and admin: Maya from launch day, the rest one department at a time.
- Sintra runs on 250 credits a month, with top-ups for more. MOVA includes AI usage in normal volume, with no credits to buy.
- Sintra has a tool that builds a website. MOVA moves the store you already have to a new site, and points every old link to its new page.
$149/month plus a one-time setup fee. Live in 7 days from access to your current site, or your first month is free.
As published on their site
Sintra
12 AI helpers with names and roles, in a chat
$48.50/month, or $15.60/month on the 12-month plan
Site, admin, and team
MOVA
A new site, one admin for the whole store, and 11 AI agents
$149/month, before sales tax
01The short answer
Sintra or MOVA: who should pick which?
Both can be the right choice. It depends on what your store needs right now.
Pick Sintra if:
- You mostly need help with posts, emails, ads, and SEO, not a new site or an admin
- Price matters most: $48.50/month, or $15.60/month on the 12-month plan
- You'd rather start on your own, with no call: there's a free 3-day start with 50 credits
- You want a 14-day money-back guarantee
Pick MOVA if:
- You already sell online, and want your store moved to a new, fast site
- You want one admin for orders, shipping, and inventory, with agents that join it one department at a time
- You want people to check the work before it goes live
- You want one monthly price, with no credits to buy
In short: Sintra is a low-cost set of AI helpers for writing and marketing. MOVA is your store's site, admin, and team, done for you.
02The table
How do MOVA and Sintra compare, row by row?
Each row from what they publish, with the date below. Where we didn't find something, it says "Not found", not "No".
- Yes
- Partly, or only some
- No
- Not found, or doesn't apply
| What you need | MOVA | Sintra |
|---|---|---|
| A new site for your store | Included in the base | A tool that builds a website |
| Your current store moved, with every old link redirected | Products, photos, pages, and content | Not found on their site |
| An admin for orders, shipping, and inventory | Included: one admin for the store | Works with a Shopify store's admin |
| AI agents with names and roles | 11, one per department, joining one at a time | 12 helpers |
| Answers your customers | Maya, in your web chat, from launch day | Cassie drafts replies for you to send |
| You decide what runs on its own | Nothing that costs money runs until you turn it on | Cassie and Commet wait for your OK |
| AI usage with no credits to buy | Included in normal volume | 250 credits a month, then top-ups |
| People you can reach | A person, Mon-Fri in US business hours | 24/7 support |
| A lower monthly price | $149/month plus setup | $48.50, or $15.60 on 12 months |
| No setup fee | A one-time fee, quoted after a short call | None listed |
| A free start or money back | Instead: the 7-day go-live guarantee | Free 3-day start, 14-day money-back |
| A dated go-live guarantee | Live in 7 days from access to your current site, or your first month is free. | Nothing to move, so it doesn't apply |
As published on Sintra's pricing, helper, integrations, and Shopify pages, read on Oct 18, 2026. Prices and features change, so check with them before you decide.
03In fairness
Where is Sintra strong, and where does it fall short?
Every option is good at something. Here's how it looks for an online store, from what they publish.
Where Sintra is strong
- Their strength
A low price
$15.60/month on the 12-month plan, $23.60 on the 3-month plan, or $48.50 month to month.
- Their strength
Start on your own, today
Buy with a card and start, no call needed. There's also a free 3-day start with 50 credits, with no credit card.
- Their strength
Lots of helpers for writing
12 helpers, including social media, copywriting, email, and SEO, sharing one memory of your business, Brain AI.
What a store owner should know
- Worth knowing
No store admin of their own found
The helpers work in a chat and connect to tools like Shopify. We didn't find an admin of their own for orders, shipping, and inventory.
- Worth knowing
Credits that run out
250 credits a month, reset each month. When you use them up, you buy top-ups.
- Worth knowing
Running your site is still your job
Hosting, upkeep, and fixes for your store's site aren't part of the plan as published. We didn't find WooCommerce among their integrations.
04Why MOVA
Why pick MOVA over Sintra?
Sintra's helpers are good at writing, and they work in a chat connected to your tools. MOVA builds those tools for your store, a new site and one admin, with a team that works inside them, joining one department at a time.
- Illustration
Admin · Today
- New orderPacking
- ShippingWith the carrier
- Inventory2 running low
A site and an admin, not another tool
Your site, orders, shipping, and inventory live in one admin, and the agents join to work inside it, one department at a time.
- Illustration
This month
- Base: site, admin, 11 agents$149
- AI usageIncluded
- Credits to buyNone
One price, no credits
$149/month covers the site, the admin, and all 11 agents at Basic. AI usage is included in normal volume. No credits to buy.
- Illustration · Premium
Stocky · Reorder
3 products will run out before the holidays. How many to order of each, with the reasons.
ApproveNot nowYou decide what runs on its own
The team proposes. You approve. You decide what runs on its own, and nothing that costs money runs until you turn it on. For example, Stocky at Premium recommends what to reorder and how much, and waits for your OK. At Hasod, the online gift store in Israel where we built MOVA, it runs today.
- Illustration
A call with a person
Mon-Fri, US business hours
Site down? It comes first.
A person you can talk to
It starts with a short call with a person, not a bot. After that, support is part of the plan, and a problem that takes your site down comes first.
- Illustration
The 7 days
- 1
- 2
- 3
- 4
- 5
- 6
- 7
Access and materialsLive
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
05The price
How much does each cost, side by side?
What you pay, and what you get for it. Their prices as they publish them, with the date.
MOVA
$149
a month, before sales tax
- Upgrade any agent when you need it, from $29/month
- Setup and the move: a one-time fee, quoted after a short call
What's included
- A new, fast site, connected to your admin
- One admin for orders, shipping, inventory, customers, and supplier invoices
- All 11 AI agents at Basic
- Hosting, upkeep, security updates, and a daily backup
- AI usage in normal volume, with no credits to buy
- Support from a person, Mon-Fri in US business hours
- No long-term contract: cancel any month
Good to know
- Billed by usage: text messages, your payment processor's fees, and your domain's registration and renewal
- Quoted separately, and only with your OK: new pages, features, or systems, a redesign of a site that's already live, entering content in bulk, connecting new outside services, and paid ads
MOVA runs every day in our own store, Hasod. US stores are joining now as early access: your new site, the admin and Maya, your customer service agent, from launch day. The rest of the team joins one department at a time. Prices are before sales tax where it applies.
Sintra
$48.50
a month, on the 1-month plan
- Shown as 50% off $97
- $23.60/month on the 3-month plan
- $15.60/month on the 12-month plan
What's included
- All 12 helpers
- 250 credits a month
- 15+ integrations
- 24/7 support
- A 14-day money-back guarantee
Good to know
- More credits: top-ups
- A free 3-day start, 50 credits, no card
As published on sintra.ai/pricing, Oct 18, 2026.
MOVA vs Sintra: key facts
- Sintra's price
- $48.50/month on the 1-month plan, $15.60/month on the 12-month plan
- MOVA's price
- $149/month, plus a one-time setup fee
- Sintra's AI usage
- 250 credits a month, reset monthly, then top-ups
- MOVA's AI usage
- Included in normal volume, with no credits to buy
- Sintra's team
- 12 helpers in a chat, connected to your tools
- MOVA's team
- 11 agents inside your site and admin, joining one department at a time
- Sintra's guarantee
- 14-day money-back
- MOVA's guarantee
- Live in 7 days from access to your current site, or your first month is free.
As of Oct 18, 2026.
06The team
11 agents. One base.
The $149/month base includes all 11 agents at Basic. Upgrade only the ones your store needs, from $29/month per agent.
Lumi, Website & shopping: Shoppers find what to buy, and don't get stuck on the way.
Maya, Customer service: Answers shoppers' common questions in your web chat, even in the middle of the night.
Cleo, Marketing & content: Post ideas for the month, and an ad budget that still makes money.- Scout, Market research: What the market is doing, before you set a price.
Axel, Orders & operations: Today's orders on one board.
Stocky, Inventory & purchasing: Catch a stockout before a customer does.
Jett, Shipping: Every package is on the board, and one that waits too long stands out.
Mimi, Staff & scheduling: Know who's working, and when.
Pixie, Invoices & documents: Your paperwork in one place, not in a pile.
Bruno, Finance & planning: Know your break-even point before you spend.
Q, Quality controlQ is always included and isn't sold separately. Q checks what he's responsible for before a problem reaches you, and each check starts when its department joins your store.MOVA runs every day in our own store, Hasod. US stores are joining now as early access: your new site, the admin and Maya, your customer service agent, from launch day. The rest of the team joins one department at a time.
Meet all 11 agents07How to start
How do you start? In three steps.
AI does the work fast. People check every change before it goes live.
A short call with a person
Tell us how your store runs, and get a fixed quote for the setup and the move. You commit to nothing until you say yes.
IllustrationFirst call
- What do you sell?
- Who buys?
- What takes your time?
A fixed setup quote
Your site moves, and goes live
Your products, photos, and content move over, and we check every step. The new site goes live only after you approve it, and every old link points to its new page.
IllustrationThe move
- Products and photos
- Content and pages
- Old links redirected
Maya answers, and the team joins
Maya answers your customers in web chat from launch day, at Basic. The rest of the team joins one department at a time, and what needs a decision comes to you.
Illustration · Basic
Maya · Web chat
- Shipping times?Answered
- Return policy?Answered
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
08Questions
MOVA vs Sintra: your questions.
Can Sintra build a website for my store?
Sintra lists a tool that builds a website among its use cases, and its Commet helper works with a Shopify store. We didn't find a move of an existing store, with its products and old links, on their site. We move your products, photos, pages, and content, and point every old link to its new page. Customers and order history come along where your current platform can export them.
What happens when Sintra's credits run out?
Every Sintra plan comes with 250 credits a month, which reset each month. Their FAQ says that when you use them up, you can buy top-ups, and that credits are only needed for advanced AI actions. MOVA includes AI usage in normal volume, so there are no credits to buy.
Why does MOVA cost more than Sintra?
Because it includes different things: your store moved to a new site, its hosting and upkeep, one admin for orders, shipping, inventory, and supplier invoices, and an AI team that joins one department at a time, with people who check every change before it goes live. MOVA is $149/month plus a one-time setup fee. If you only need help with writing and marketing, Sintra costs less.
Does MOVA have a money-back guarantee like Sintra?
Not in that form. Sintra lists a 14-day money-back guarantee on every plan. Instead, there's a go-live guarantee: Live in 7 days from access to your current site, or your first month is free. The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count. No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
Is Sintra a good fit for an online store?
It can help with product copy, social posts, emails, and SEO, and its Commet helper works with a Shopify store's orders and inventory. Running your site, and moving it, aren't part of the plan as published. If content is what you need, it's a low-cost fit. If you want the site and the work behind it taken care of, that's what MOVA does.
What does early access mean for a US store?
MOVA runs every day in our own store, Hasod. US stores are joining now as early access: your new site, the admin and Maya, your customer service agent, from launch day. The rest of the team joins one department at a time. Your payment processor and shipping carriers are connected during setup, where your provider allows it.
Want to see what MOVA would do in your store?
A short call with a person, and you get a fixed quote for the setup and the move. You commit to nothing until you say yes.
Live in 7 days from access to your current site, or your first month is free.
Tell us about your store.
A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
US stores are joining as early access.