In this guide (8)
In shortWhat to know
- All 11 agents work at Hasod today, on real orders, one for each department, from the site's chat to supplier invoices.
- Some work runs on a clock: a channel report at 8 AM, an inventory check every 6 hours, and a checkout alert within about 2 minutes.
- Some starts when something happens: a new order starts a packing timer, and a photo of a supplier invoice is read line by line.
- People still decide. A supplier order, new inventory going in, and a fix to the site wait for approval. At a US store, Maya starts on launch day, and the rest of the team joins one department at a time.
What kind of store is Hasod?
Hasod sells gifts and gift boxes and packs them in its own warehouse. It has suppliers, staff on shifts, local delivery drivers, and customers who write in through the site's chat. It has sold online since 2017.
Customer service, orders, inventory, supplier invoices, shipping, and shifts all run in one admin, and each department has its own AI agent. Here's what they do on a regular day, grouped by when the work happens. Every line below is what runs at Hasod today.
What runs around the clock?
Maya, Customer serviceAnswers from the order itself
In the site's web chat, at any hour, Maya answers questions, including about a specific order, from its live status. She can send a secure payment link in the chat and hand the chat to a person. Every chat sits on one screen, where a person can take over.
Q, Quality controlA checkout error, within about 2 minutes
A new error at checkout or in payment reaches the owner by email and text within about 2 minutes. A problem that hits many customers sends one message, and while it lasts, at most one an hour.
Jett, ShippingNo delivery taken twice
Hasod's local drivers claim deliveries in an app on their phones. The moment one driver takes a package, it disappears from every other driver's screen.
What runs on a schedule?
Cleo, Marketing & contentWhat each channel brought in
Every morning at 8 AM Israel time, the owner gets an email with what each marketing channel brought in yesterday, against what it cost: the real Meta ad spend, and for Google Ads and organic, a fixed amount the owner sets. The money in is counted from orders that were actually paid.
Stocky, Inventory & purchasingWhat to reorder, by supplier
Every 6 hours, every stocked item is checked, and the result is grouped by supplier: what to reorder now, what to reorder soon, and what's overstocked. A gift box's inventory is counted from the items inside it.
Lumi, Website & shoppingWhere shoppers got stuck
Visits are recorded with the shopper's consent. Every evening, the owner gets an analysis of where shoppers got stuck, and the problems go into a fix queue. A fix goes live only after approval.
What starts when something happens?
Axel, Orders & operationsA timer on every order
Every order gets a packing timer: who packed it, for how long, and at what pay rate. That shows how much work really goes into each product.
Pixie, Invoices & documentsAn invoice from a photo
A photo of a supplier invoice is read line by line. A price that went up since the last invoice is flagged as the invoice comes in, and once it's approved, the items go into the store's inventory.
Lumi, Website & shoppingShoppers who leave at checkout
Shoppers who start checkout and don't finish get up to 3 follow-up emails, sent only between 9 AM and 9 PM Israel time.
Mimi, Staff & schedulingA schedule that drafts itself
Staff mark when they're available, and a draft schedule for the week is built for a manager to fix and approve.
What runs when someone asks?
Scout, Market researchWhat other sellers charge
For a product added from a supplier's link, one tap shows what other sellers in Israel charge for it on Google Shopping, with the median. The price stays the owner's decision.
Bruno, Finance & planningThe numbers, with the formula shown
12 calculation cards, from revenue to break-even and net profit. Each one shows its formula with the store's own numbers in it, and warns when a number is missing.
What still waits for a person?
The agents bring work and proposals. At Hasod, the owner decides what runs on its own, and some things always wait for a person:
- A supplier order. Stocky recommends what to reorder, and never places an order by itself.
- New inventory going in. Pixie reads the invoice, and a person confirms it before the inventory changes.
- A fix to the site. Problems from the evening analysis wait in a queue, and a fix goes live only after approval.
- A price. Scout shows what other sellers charge, and the price stays the owner's call.
- The week's schedule. Mimi drafts it, and a manager fixes and approves it.
AI does the work fast. People check every change before it goes live.
What can be counted, and what isn't published?
- 11AI agents, all working at Hasod today
- 79Admin screens, counted in the code on Oct 18, 2026
- 477Capabilities checked one by one on Aug 31, 2026, 310 of them ready to use
- 2017The year Hasod started selling online
Source: Hasod's code (screens counted Oct 18, 2026) and its capability map (Aug 31, 2026).
What isn't here: sales, profit, or growth figures. Hasod's aren't published, and we don't make numbers up.
Key facts
- The store
- Hasod, an online gift store in Israel, selling online since 2017
- The team
- 11 AI agents, one for each department, all working at Hasod today
- On a clock
- A channel report at 8 AM, an inventory check every 6 hours, and checkout alerts within about 2 minutes
- Waits for approval
- A supplier order, new inventory going in, and a fix to the site
- The admin
- 79 screens, counted in the code on Oct 18, 2026
- At a US store
- Maya at Basic from launch day. The rest join one department at a time
As of Oct 18, 2026.
What does a US store get?
MOVA runs every day in our own store, Hasod. US stores are joining now as early access: your new site, the admin and Maya, your customer service agent, from launch day. The rest of the team joins one department at a time.
Most of what runs at Hasod comes with an agent's Basic, Premium, or Master level. Some of it, like the visitor recordings, runs only at Hasod for now. Your payment processor and shipping carriers are connected during setup, where your provider allows it.
Sources
Every number about the market, other vendors, and public data comes from one of these, with the date we read it. Numbers about MOVA come from our price list and from Hasod's own system.
- 1Hasod's capability map: 477 capabilities checked one by one, 310 ready to use. Checked Aug 31, 2026
- 2Hasod's admin: 79 screens, counted in the code. Counted Oct 18, 2026
- 3MOVA, the Hasod case study (each line with its source). Updated Oct 18, 2026
About the author
Omri Shmuel
Omri Shmuel is the founder of MOVA. He has run Hasod, an online gift store in Israel, since 2017, and built MOVA's system and its team of AI agents inside his own store first.
The story behind MOVAAn AI team for each part of your store.
A new site, one admin, and 11 AI agents. Maya answers your customers in web chat from launch day.
Book a callRead the Hasod case study

