MOVA is one subscription with three parts: a new, fast site, one admin for the whole store, and 11 AI agents, one for each department. It runs every day at Hasod, the online gift store in Israel where we built MOVA. US stores join as early access: Maya from launch day, the rest one department at a time.

MOVA is for small online stores that already sell on a site of their own, and want that site, and everything around it, to work better. We rebuild the site, run it on one admin, and add an AI team. If you don't have an online store yet, start selling first, and talk to us once your store is up.

Is the work done by AI or by people?

Both. AI does the work fast. People check every change before it goes live. The agents bring proposals, and the decision is yours. You decide what runs on its own, and nothing that costs money runs until you turn it on. And the first call is with a person, not a bot.

What happens on the first call?

A short call with a person from MOVA, not a bot. We learn how your store runs: what you sell, who buys it, and what slows you down most. After the call, you get a fixed quote for the setup and the move, before you commit to anything.

What happens in the 7 days?

Four steps: a short call and a fixed quote, then access to your current site and your materials, then we build and move, and you approve. Live in 7 days from access to your current site, or your first month is free. Time spent waiting for your approvals or materials doesn't count.

Getting started with MOVA.

MOVA rebuilds your online store as a fast new site, runs it on one admin, and adds a team of 11 AI agents: Maya from launch day, the rest one department at a time. The base is $149/month, and setup is a one-time fee. Live in 7 days from access to your current site, or your first month is free.

5 answers · Updated Oct 18, 2026

First things first

What is MOVA?
MOVA is one subscription with three parts: a new, fast site, one admin for the whole store, and 11 AI agents, one for each department. It runs every day at Hasod, the online gift store in Israel where we built MOVA. US stores join as early access: Maya from launch day, the rest one department at a time.
Read the full answer
Who is MOVA for?
MOVA is for small online stores that already sell on a site of their own, and want that site, and everything around it, to work better. We rebuild the site, run it on one admin, and add an AI team. If you don't have an online store yet, start selling first, and talk to us once your store is up.
Read the full answer
Is the work done by AI or by people?
Both. AI does the work fast. People check every change before it goes live. The agents bring proposals, and the decision is yours. You decide what runs on its own, and nothing that costs money runs until you turn it on. And the first call is with a person, not a bot.
Read the full answer

Your first steps

What happens on the first call?
A short call with a person from MOVA, not a bot. We learn how your store runs: what you sell, who buys it, and what slows you down most. After the call, you get a fixed quote for the setup and the move, before you commit to anything.
Read the full answer
What happens in the 7 days?
Four steps: a short call and a fixed quote, then access to your current site and your materials, then we build and move, and you approve. Live in 7 days from access to your current site, or your first month is free. Time spent waiting for your approvals or materials doesn't count.
Read the full answer

On the MOVA site

Didn't find what you were looking for?

A short call with a person, not a bot. We learn about your store, and you get a fixed quote for the setup and the move.

Book a call See pricing

Tell us about your store.

A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.

Live in 7 days from access to your current site, or your first month is free.

The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.

No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.

US stores are joining as early access.