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What do Premium and Master add to Basic?

In short

In the base, all 11 agents work at Basic: the core of each department's job. At Premium, from $29/month, an agent knows your whole store and does the main work of its department. Master adds bigger quotas, a monthly review with a person from MOVA, and actions that cost money, which run only once you turn them on.

MOVA teamUpdated Oct 18, 2026 · 1 min read

On this page
  1. 1Three levels
  2. 2Changing levels
  3. 3What works from day one

Three levels

  1. BasicIncluded in the baseThe essential version of the agent, included in the base: the core of its department's job.
  2. PremiumFrom $29/month per agentThe agent knows your whole store: products, orders, inventory, and suppliers. It does the main work of its department.
  3. MasterFrom $49/month per agentEverything in Premium, plus bigger quotas, a monthly review with a person from MOVA, and actions that cost money, which run only once you turn them on.
The monthly upgrade price of each agent at Premium and Master
AgentPremiumMaster
MayaBasic from launch day$59$99
LumiJoins one department at a time$49$79
CleoJoins one department at a time$49$79
ScoutJoins one department at a time$29$49
AxelJoins one department at a time$49$79
StockyJoins one department at a time$49$79
JettJoins one department at a time$49$79
MimiJoins one department at a time$29$49
PixieJoins one department at a time$49$79
BrunoJoins one department at a time$59$99

Q is always included and isn't sold separately. Q checks what he's responsible for before a problem reaches you, and each check starts when its department joins your store.

Prices per agent, per month, on top of the $149/month base. Prices are before sales tax where it applies. Upgrade any agent on its own.

Changing levels

Basic is included. Upgrade any agent to Premium or Master on its own, and go back to Basic any month. Some levels have a monthly limit, like Maya's chats or Pixie's invoices. We tell you before you reach it, nothing stops in the middle of a task, and anything beyond the limit goes ahead only after you approve it.

What works from day one

Maya answers your customers from launch day, at Basic, and the rest of the team joins one department at a time.

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On the MOVA site

Tell us about your store.

A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.

Live in 7 days from access to your current site, or your first month is free.

The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.

No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.

US stores are joining as early access.

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