How much does setup cost?

In short

There's no single price: it's a fixed quote for your store, given after a short call and before you commit to anything. It depends on the size of your site, meaning how many products, pages, and photos move, and which connections you need. Setup is paid once.

MOVA teamUpdated Oct 18, 2026 · 1 min read

On this page

1What sets the price
2What setup covers
3And if I leave?

What sets the price

The size of the site that moves, and what needs connecting:

How many products
How many pages
How many photos
Which connections

What setup covers

A scan of your current site, building the site and the admin, and connecting your payment processor and shipping carriers, where your provider allows it.
Moving your products, photos, pages, and content, with every old link pointing to its new page.
Two rounds of fixes on the new site before it goes live.
An accessibility check before launch, with the results handed to you.
Meanwhile, your current site keeps selling as usual.

And if I leave?

The setup fee covers work already done, so it isn't refunded.

Is there a long-term contract, and how do I cancel?No long-term contract. Cancel any month.

Still have a question? Email us

Updated Oct 18, 2026

Did this answer your question?

On the MOVA site

Tell us about your store.

A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.

Live in 7 days from access to your current site, or your first month is free.

The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.

No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.

US stores are joining as early access.