Email and messages
MOVA + Email
Email integration: an email for every order status.
At Hasod, the online gift store in Israel where we built MOVA, every change in an order's status sends the customer a branded email: received, preparing, shipped, and delivered. That's part of the admin, in the base. Campaign emails, written from one request, come with Cleo at Premium and go out only after your OK.
- A branded email to the customer for every status change
- Opens and clicks on campaign emails, measured by MOVA itself
- A marketing email without an unsubscribe link isn't sent
Part of this works in the base, and part comes with an agent upgrade, from $49/month before sales tax.
$149/month for your new site, the admin, and all 11 agents at Basic. Live in 7 days from access to your current site, or your first month is free.
- An email for every status
- Campaign opens and clicks tracked
01What moves
What does MOVA send by email?
Email is part of MOVA itself, with no account to connect. Here's what it carries at Hasod today.
What goes out
- Received, preparing, shipped, and delivered
- A campaign written from one request, after your OK
- Up to 3 follow-up emails to a shopper who starts checkout and leaves
- An alert when checkout or payment fails
What comes back
- Who opened a campaign email, from MOVA's own tracking
- Who clicked, and which link
02The team
Which agents work with email?
Part of this works in the base, and part comes with an agent upgrade, from $49/month before sales tax.
Cleo
Marketing & content
Cleo at Premium · $49/monthWrites a campaign email from one request, in your brand's design, and changes it in plain words before it goes out.
Meet Cleo, AI marketing agent
Lumi
Website & shopping
Lumi at Master · $79/monthAt Hasod, a shopper who starts checkout and leaves gets up to 3 follow-up emails, about a day apart, each with a link back to their cart.
Meet Lumi, AI website agent
Stocky
Inventory & purchasing
Stocky at Master · $79/monthSends the purchase order to your supplier by email, with a photo next to every line, once you approve it.
Meet Stocky, AI inventory management agent
Q
Quality control
In the base · Q is always includedAt Hasod, an error at checkout or payment reaches the owner by email and a text within about 2 minutes. The same error within the hour doesn't send a second message.
Q checks what he's responsible for before a problem reaches you, and each check starts when its department joins your store.
Meet Q, AI quality control agent
What's in the base, and what's an upgrade
- A branded email for every order statusIn the base
- An alert when checkout or payment failsIn the base · Q is always included
- A campaign email from one requestCleo at Premium · $49/month
- Emails to shoppers who start checkout and leaveLumi at Master · $79/month
- A purchase order to your supplier by emailStocky at Master · $79/month
Upgrade prices are per agent, per month, before sales tax where it applies. The $149/month base includes your new site, the admin, and all 11 agents at Basic.
See every level and price03A normal day
What does a normal day with email look like at Hasod?
I made the email warmer, like you asked. Want to see it before it goes out?
- Subject: Holiday gift boxes, ready now
- Audience: bought last year
- Unsubscribe link: included
No campaign goes out without your OK
Key facts about the email connection
- Order emails
- Received, preparing, shipped, and delivered, in the base
- Campaigns
- Written from one request, sent after your OK: Cleo at Premium, $49/month
- Checkout follow-ups
- Up to 3 emails, with Lumi at Master, $79/month
- Tracking
- Opens and clicks on campaign emails, measured by MOVA itself
- Unsubscribe
- Every marketing email carries one, or it isn't sent
- Error alerts
- Checkout and payment errors, to the owner, from Q
As of Oct 2026. Prices are before sales tax where it applies.
This runs every day at Hasod, our own online gift store, as part of MOVA itself. Maya answers your customers in web chat from launch day, at Basic, and the rest of the team joins one department at a time.
The phone is an illustration: the names, orders, and numbers in it are examples.
04Setup
How does it reach your store?
A short call
You tell us how your store runs today, and what your customers should hear from you.
What we need from you
Nothing beyond the first call: MOVA sends email through the delivery service it uses.
We test it at your store
During setup, we test that it works at your store before moving on. AI does the work fast. People check every change before it goes live.
Live, with your OK
Your new site goes live only after you approve it. Each agent starts working with this connection when its department joins your store. A part that needs an upgrade starts once you upgrade its agent.
Good to know
Email and text messages are separate tracks: one campaign doesn't go out on both on its own.
05More integrations
More integrations that run at Hasod.
WooCommerce
At Hasod, orders, products, and stock move between the store and the admin, with nothing copied by hand.
- Reads orders and stock
- Writes status and stock
Part in the base, part an upgrade
Meta
Facebook and Instagram
At Hasod, every confirmed purchase goes to Meta from the server, once, and posts for Facebook and Instagram wait for your OK.
- Purchase sent from the server
- Each event counted once
Cleo at Premium or Master, from $49/monthGoogle Analytics
At Hasod, traffic, channels, pages, and devices come in from GA4, with conversion worked out by landing page.
- Pulls from GA4
- Conversion by landing page
At Hasod only, not in a plan yetGmail
At Hasod, supplier invoices that arrive in the office Gmail are registered in the admin, with a link back to each email.
- Reads the inbox
- Invoices with a link
At Hasod only, not in a plan yet
06Questions
Questions about email.
How do you know who opened an email?
Each campaign email carries an open pixel, and every link in it passes through a MOVA web address. So you see who opened it, who clicked, and which link, without relying on the email provider's reports. Some mail apps open emails on their own, so opens can run high.
Do marketing emails have an unsubscribe link?
Always. Every marketing email carries a one-click unsubscribe in its header and an unsubscribe link in the body. If the link can't be made, the email isn't sent.
Do I need my own email service?
No. MOVA sends your store's email through the delivery service it uses, so there's no account for you to connect. Campaign emails come with Cleo at Premium.
What about a tool that isn't listed here?
On the first call, we check whether your software allows a connection, through its API or a data export. The tools your store already uses are connected during setup. Connecting a new outside service after launch is quoted separately, and only with your OK in advance.
What happens to the data that crosses this connection?
An email goes only to its recipient, through the delivery service MOVA uses. We use your data only to run the service and never share it, except with the infrastructure, AI, and messaging providers that run it. Your store's data lives in its own database.
Want an email for every order status?
On a short call, we look at how your store runs today and what your customers should hear from you.
$149/month for your new site, the admin, and all 11 agents at Basic. Live in 7 days from access to your current site, or your first month is free.
Tell us about your store.
A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
US stores are joining as early access.