Ads and measurement
MOVA + Google Analytics
Google Analytics integration: which page really sells.
In Google Analytics 4's Pages and screens report, every purchase is credited to the thank-you page, where it was recorded, so every other page looks like it sells nothing. At Hasod, the online gift store in Israel where we built MOVA, the store's operations dashboard pulls traffic data from GA4 and works out conversion by landing page.
- Traffic, channels, pages, and devices in one dashboard
- Conversion by landing page, not by the thank-you page
- An add-to-cart rate for every landing page
This runs at Hasod today, and isn't part of a plan yet.
$149/month for your new site, the admin, and all 11 agents at Basic. Live in 7 days from access to your current site, or your first month is free.
- Pulls from GA4
- Conversion by landing page
01What moves
What moves across the Google Analytics connection?
Here's what the operations dashboard reads from GA4 at Hasod today, and what it works out.
What MOVA reads from GA4
- Traffic and channels
- Pages and landing pages
- Devices, and trends over time
What MOVA works out
- Conversion for every landing page
- An add-to-cart rate for every landing page
02The team
Which agents work with Google Analytics?
Lumi
Website & shopping
At Hasod onlySees which landing pages bring buyers and which don't, so she knows where the site needs work.
Meet Lumi, AI website agent
Where this stands
- Conversion by landing page, from GA4Runs at Hasod, not in a plan yet
03A normal day
What does a normal day with Google Analytics look like at Hasod?
The holiday gift boxes page brings the most buyers. The balloons page brings traffic, but no buyers.
- Home page
- Holiday gift boxes
- Coffee gift box
- Balloons
Conversion by the page each visit started on
Key facts about the Google Analytics connection
- At Hasod
- Traffic, channels, pages, and devices from GA4
- Conversion
- By the page each visit started on
- In a plan
- Not yet: it runs at Hasod today
- Where it shows
- Hasod's operations dashboard
As of Oct 2026. Prices are before sales tax where it applies.
This report runs at Hasod, our own online gift store. At your store, Maya answers your customers in web chat from launch day, at Basic, and the rest of the team joins one department at a time.
The phone is an illustration: the names, orders, and numbers in it are examples.
04Setup
Want this report at your store?
Ask us about it
Say so on the first call, and we'll tell you what's possible for your store.
Good to know
At Hasod, this report sits in the store's operations dashboard, not in the admin.
The category reports don't read GA4 yet, and there's no report from Google Search Console.
05More integrations
More integrations that run at Hasod.
WooCommerce
At Hasod, orders, products, and stock move between the store and the admin, with nothing copied by hand.
- Reads orders and stock
- Writes status and stock
Part in the base, part an upgrade
Meta
Facebook and Instagram
At Hasod, every confirmed purchase goes to Meta from the server, once, and posts for Facebook and Instagram wait for your OK.
- Purchase sent from the server
- Each event counted once
Cleo at Premium or Master, from $49/month
Gmail
At Hasod, supplier invoices that arrive in the office Gmail are registered in the admin, with a link back to each email.
- Reads the inbox
- Invoices with a link
At Hasod only, not in a plan yetEmail
A branded email for every order status, and campaign emails written from one request, with opens and clicks tracked by MOVA.
- An email for every status
- Campaign opens and clicks tracked
Part in the base, part an upgrade
06Questions
Questions about Google Analytics.
Why does GA4 show 0% conversion on most of my pages?
Because GA4 credits each purchase to the page where the event was recorded, which is the thank-you page. A separate report by landing page, with session-scoped attribution, shows how many visits that started on each page ended in a purchase. That's the report MOVA pulls at Hasod.
Is this report part of my plan?
Not yet. It runs at Hasod today. If you want it for your store, ask us on the first call.
What about a tool that isn't listed here?
On the first call, we check whether your software allows a connection, through its API or a data export. The tools your store already uses are connected during setup. Connecting a new outside service after launch is quoted separately, and only with your OK in advance.
What happens to the data that crosses this connection?
This connection only reads from your GA4 property: nothing is sent to Google from the admin. We use your data only to run the service and never share it, except with the infrastructure, AI, and messaging providers that run it. Your store's data lives in its own database.
Curious which of your pages sell?
On a short call, we look at how you measure your store today.
$149/month for your new site, the admin, and all 11 agents at Basic. Live in 7 days from access to your current site, or your first month is free.
Tell us about your store.
A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
US stores are joining as early access.