Email and messages
MOVA + SMS
SMS integration for orders, staff, and alerts.
At Hasod, the online gift store in Israel where we built MOVA, text messages carry order updates to customers, shifts and hours to staff, and alerts to the team when a customer waits for a person. At your store, texts are connected during setup, where your provider allows it, and your provider bills each message.
- A customer waiting for a person: a text to the team at 5 and 12 minutes
- At Hasod, sign-in codes for staff and customers have their own account, so a big send can't use up their balance
- At Hasod, each text's delivery report is recorded, about 45 seconds after the send
Connecting it is part of setup. Part of this works in the base, and part comes with an agent upgrade, from $49/month before sales tax.
$149/month for your new site, the admin, and all 11 agents at Basic. Live in 7 days from access to your current site, or your first month is free.
- Customers, staff, and the team
- Sign-in codes kept separate
01What moves
What moves across the SMS connection?
Here's what MOVA does with the store's own provider at Hasod today. At your store, your provider is connected during setup, where it allows it.
What MOVA reads
- The delivery report, about 45 seconds after a send
- Whether a message was rejected, and why
What goes out by text
- Order updates to customers
- Shifts and hours to staff
- An alert to the team when a customer waits for a person
- Sign-in codes for staff and customers, from their own account
02The team
Which agents work with SMS?
Connecting it is part of setup. Part of this works in the base, and part comes with an agent upgrade, from $49/month before sales tax.
Q
Quality control
In the base · Q is always includedA customer who asked for a person and got no reply triggers a text to your team at 5 and 12 minutes, where your provider allows it.
Q checks what he's responsible for before a problem reaches you, and each check starts when its department joins your store.
Meet Q, AI quality control agent
Mimi
Staff & scheduling
Mimi at Master · $49/monthEvery staff member gets a text at the end of the month with their hours, where your provider allows it.
Meet Mimi, AI staff scheduling agent
What's in the base, and what's an upgrade
- Connecting your SMS providerConnected during setup
- Order updates to customers by textConnected during setup
- A text to your team when a customer waits for a personIn the base · Q is always included
- A text to each staff member with their monthly hoursMimi at Master · $49/month
Upgrade prices are per agent, per month, before sales tax where it applies. The $149/month base includes your new site, the admin, and all 11 agents at Basic.
See every level and price03A normal day
What does a normal day with SMS look like at Hasod?
A customer has waited 5 minutes for a person. I sent the team a text with their last words.
- Who: Dana, in web chat
- Waiting: 5 minutes
- Last words: Where's my order?
A second text goes out at 12 minutes
Key facts about the SMS connection
- At Hasod
- Order updates, staff messages, and team alerts by text
- At your store
- Connected during setup, where your provider allows it
- Message cost
- Your provider's, by usage, not part of MOVA's price
- Waiting customer
- A text to your team at 5 and 12 minutes, from Q
As of Oct 2026. Prices are before sales tax where it applies.
This runs every day at Hasod, our own online gift store, with the store's own provider. At your store, it's connected during setup, where your provider allows it, as part of the setup quote. Maya answers your customers in web chat from launch day, at Basic, and the rest of the team joins one department at a time.
The phone is an illustration: the names, orders, and numbers in it are examples.
04Setup
How is SMS connected?
A short call
You tell us how your store runs today, and we look at your provider together: what it allows, and what it costs you.
What we need from you
An account with an SMS provider. The message cost is your provider's, by usage, and isn't part of MOVA's price.
We connect and test
During setup, we connect your provider where it allows it, and test it before moving on. AI does the work fast. People check every change before it goes live.
Live, with your OK
Your new site goes live only after you approve it. Each agent starts working with this connection when its department joins your store. A part that needs an upgrade starts once you upgrade its agent.
Good to know
There's no reporting screen for text messages yet, and no sale is credited to a text.
05More integrations
More integrations, connected during setup.
Payments
Stripe, PayPal, or your processor
Your processor, such as Stripe or PayPal, is connected during setup, where your provider allows it.
- Your own processor
- Part of the setup quote
Part in the base, part an upgrade
Shipping carriers
USPS, UPS, or FedEx, through your shipping setup
Connected during setup, where your provider allows it. A direct link that creates the shipment comes with Jett at Premium.
- Shipment from the order
- Tracking back on its own
Jett at Premium, $49/month
Shipping carriers: meet Jett, AI shipping agent
06Questions
Questions about SMS.
Do I need my own SMS provider?
Yes. Text messages go out through an SMS provider connected during setup, where your provider allows it. The message cost is the provider's, by usage, and isn't part of MOVA's price. The provider's rules for business texting in the US apply, such as registering the number you send from.
Does the AI answer customers by text?
No. Maya answers your customers in web chat on your site. Text messages carry order updates, messages to your staff, and alerts to your team.
Why do sign-in codes go out from a separate account?
So a big send can't use up the balance that sign-in codes need. At Hasod, the codes for staff clocking in and for customers signing in go out from their own account, so a problem with one account is easy to tell apart from the other.
What about a tool that isn't listed here?
On the first call, we check whether your software allows a connection, through its API or a data export. The tools your store already uses are connected during setup. Connecting a new outside service after launch is quoted separately, and only with your OK in advance.
What happens to the data that crosses this connection?
A text goes only to its recipient, through the SMS provider connected during setup. What a connection sends goes only to the service your store chose. We use your data only to run the service and never share it, except with the infrastructure, AI, and messaging providers that run it. Your store's data lives in its own database.
Want texts connected at your store?
On a short call, we look at your SMS provider together: what it allows, and what it costs you.
$149/month for your new site, the admin, and all 11 agents at Basic. Live in 7 days from access to your current site, or your first month is free.
Tell us about your store.
A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
US stores are joining as early access.